Strategic Marketing Manager

Title Strategic Marketing Manager
Job Type Fulltime
Salary DOE
Location San Francisco, CA

Client Description: Our client is a leading provider of enterprise SMS text messaging in the US and UK.

Position Summary: The Strategic Marketing Manager will develop and implement US and UK marketing plans.

Principle Duties and Responsibilities:

  • Understand the US/UK Sales Strategy (market needs, customers, target segments, use cases, and competition) to develop marketing plans.
  •  Identify US/UK marketing effectiveness goals and targets in partnership with sales and broader marketing team.
  • Develop, agree, track and report on marketing measures (including effectiveness and ROI) for US/UK marketing activity (leads, opportunities/pipeline, gross profit, etc).
  • Monitor financial results and budget/forecasting requirements for US/UK in order to pro-actively suggest marketing initiatives to improve result.
  • Analyze and recommend industry events that would provide company with speaking, networking, and sponsorship opportunities.
  •  Accountable for delivering company events within US/UK markets as required to hit local targets.
  • Partner with US/UK Channel Sales to identify and seek out channel partnership opportunities.
  • Deliver joint marketing efforts (with Sales) with the most relevant local partners to impact financial results.
  • Produce (or repurpose) campaigns and content suitable for the local market.
  • As appropriate, act as the lead for campaigns that run across other regions.

Essential/Desired Qualifications:

  • Relevant tertiary qualifications in marketing.
  • Experience working in or for regional sales teams.
  • Experience in generalist marketing role across acquisition, retention and content development.
  • Able to manage multiple tasks and deadlines at one time for various stakeholders.
  • Excellent communication skills.
  • Excel at collaborating with and influencing multiple stakeholders across functional groups and locations to achieve the team and organisation’s goals.
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